Customer Churn Prediction in Life Insurance

Authors

  • Ninad Rao Student, Department of Information Technology, Vivekanand Education Society’s Institute of Technology, Mumbai, Maharashtra, India
  • Shalaka Waghamale Associate Professor, Department of Information Technology, Vivekanand Education Society’s Institute of Technology, Mumbai, Maharashtra, India
  • V. Krishnasubramaniam Associate Professor, Department of Information Technology, Vivekanand Education Society’s Institute of Technology, Mumbai, Maharashtra, India
  • Shanta Sondur Associate Professor, Department of Information Technology, Vivekanand Education Society’s Institute of Technology, Mumbai, Maharashtra, India

Keywords:

life insurance, customer churn, machine learning, classification, prediction system

Abstract

In order to forecast customer churn and keep consumers, life insurance firms frequently struggle to use their data efficiently. New opportunities have emerged for tackling this problem due to advancements in categorization models within the field of machine learning. In this study, we suggest an innovative method that uses machine learning classification models to forecast client churn and boost customer retention rates in the life insurance sector. Our proposed system utilizes multiple data sources, such as LIS, to generate valuable insights and identify specific markets for particular products. We want to build an accurate and efficient customer churn prediction system that can improve business outcomes and customer experiences by integrating machine learning algorithms with the extensive data that life insurance firms have access to.

References

Buckinx W, Van den Poel D. Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting. Eur J Oper Res. 2005 Jul 1; 164(1): 252–268.

Gold CS. Fighting Churn with Data: The science and strategy of customer retention. Manning Publications; New York, 2020.

Mbaluka MK, Muriithi DK, Njoroge GG. Application of Principal Component Analysis and Hierarchical Regression Model on Kenya Macroeconomic Indicators. Util Math. 2021 Feb 19; 118: 37–57.

Kaufmann P, Castillo PA, editors. Applications of Evolutionary Computation: 22nd International Conference, EvoApplications 2019, Held as Part of EvoStar 2019, Leipzig, Germany, April 24–26, 2019, Proceedings. Springer; 2019 Apr 10.

Günther OP, Shin H, Ng RT, McMaster WR, McManus BM, Keown PA, Tebbutt SJ, Lê Cao KA. Novel multivariate methods for integration of genomics and proteomics data: applications in a kidney transplant rejection study. OMICS: a journal of integrative biology. 2014 Nov 1; 18(11): 682–95.

Alhakbani H. Handling class imbalance using swarm intelligence techniques, hybrid data and algorithmic level solutions. Doctoral dissertation. London: Goldsmiths, University of London; 2019.

Donate JP, Cortez P, Sanchez GG, De Miguel AS. Time series forecasting using a weighted cross-validation evolutionary artificial neural network ensemble. Neurocomputing. 2013 Jun 3; 109: 27–32.

Yuk EH, Park SH, Park CS, Baek JG. Feature-learning-based printed circuit board inspection via speeded-up robust features and random forest. Appl Sci. 2018 Jun 5; 8(6): 932.

Veldhuizen S, Rush B, Urbanoski K. “Do you think you have mental health problems?”: Advantages and disadvantages of a single screening question for mental disorder in substance use disorder treatment. J Stud Alcohol Drugs. 2014 Nov; 75(6): 1039–46.

Van den Poel D, Larivie`re B. Customer attrition analysis for financial services using proportional hazard models. Eur J Oper Res. 2004; 157(1): 196–217.

Óskarsdóttir M, Bravo C, Verbeke W, Sarraute C, Baesens B, Vanthienen J. Social network analytics for churn prediction in telco: Model building, evaluation and network architecture. Expert Syst Appl. 2017 Nov 1; 85: 204–20.

Senthilnayaki B, Swetha M, et al. customer churn prediction. Int Adv Res J Sci Eng Technol. 2021; 8(6): 527–531.

Published

2023-06-12

How to Cite

1.
Rao N, Waghamale S, Krishnasubramaniam V, Sondur S. Customer Churn Prediction in Life Insurance. ECFT [Internet]. 2023 Jun. 12 [cited 2024 May 13];10(1):23-34. Available from: https://stmcomputers.stmjournals.com/index.php/ECFT/article/view/518